gripwod

Uniting a community on a single platform.

  • READ RATIONAL

    CLIENT

    GripWod

     

    AGENCY

    Personal  Project

     

    MY ROLE

    Strategy, Creative Direction, Graphic Design, UI, UX

    Over the years, Crossfit has become a world-renowned fitness and wellness movement that many people have embraced in order to improve their general health. With the increasing popularity, Crossfit box (gym) owners are under pressure to keep up with the high demand and deliver an effortless experience in the best possible way.

     

    Although there are a range of digital platforms available on the market to support Crossfit boxes, most of them are either too complicated to use or limited in its capabilities. What box owners are searching for is an easy-to-use, all-inclusive platform where they can communicate, interact and support its members throughout their Crossfit journey.

     

    The project is aimed to look at a typical Crossfit experience, identify the pain points and design a user-friendly app that supports both coaches and their community. This will help to address their unmet need to ensure they can deliver a professional experience with minimum effort or tension.

     

01. Logo Development

02. COLOUR PALETTE

03. TYPOGRAPHY

04. ICON DESIGN

06. APP icon

07. APP PAGES

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© 2020. Jean Smit. All rights reserved.

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
  • READ RATIONAL

     

     

    CLIENT

    GripWod

     

    AGENCY

    Personal Project

     

    MY ROLE

    Strategy, Creative Direction,

    Graphic Design, UI, UX

     

     

    Over the years, Crossfit has become a world-renowned fitness and wellness movement that many people have embraced in order to improve their general health. With the increasing popularity, Crossfit box (gym) owners are under pressure to keep up with the high demand and deliver an effortless experience in the best possible way.

     

    Although there are a range of digital platforms available on the market to support Crossfit boxes, most of them are either too complicated to use or limited in its capabilities. What box owners are searching for is an easy-to-use, all-inclusive platform where they can communicate, interact and support its members throughout their Crossfit journey.

     

    The project is aimed to look at a typical Crossfit experience, identify the pain points and design a user-friendly app that supports both coaches and their community. This will help to address their unmet need to ensure they can deliver a professional experience with minimum effort or tension.

     

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo